Spice Cream

Spice Cream: a mash-up of nostalgia, indulgence and adult mischief. Developed with Abigail during the Creative Equals fellowship and pitched to Captain Morgan alongside the design director at Anomaly London: a spiced rum ice cream with Ben & Jerry’s, brought to life through a summer truck tour and at-home night in kits. The visuals were created with AI to explore the idea quickly.

Client: Captain Morgan, Diageo (pitch)
Team: Paula Llinas and Abigail, with Anomaly London
Year: 2025
Work: Concept, art direction, AI imagery

Section III: The Idea

Spice Cream brings people back together

Spice Cream, a mash-up of nostalgia, indulgence and adult mischief

Spice Cream tub by candlelight

Rum and cola flavour tub

Spice Cream soft serve

Three Spice Cream flavours

Captain Morgan and Spice Cream at the bar

A rum float

Spice Cream night in kit

Captain Morgan and vanilla ice cream at a bar

On the road: the Spice-Cream truck tour

At-home hangs: Spice Cream night in kits