Paula Llinas

Hispanic Heritage Month

Celebremos, bring your Hispanic & Latino voices. A Hispanic Heritage Month campaign for Amazon, built around a weekly series of employee portraits and stories, and carried across Instagram, LinkedIn, the internal jobs site, posters and packaging.

Client
Amazon
Work
Campaign identity, social, internal comms, print
Employee portraits on yellow, red, pink and green
Instagram carousel for Pedro Marquez
Quote card for Pedro Marquez
Portraits of Rocio del Moral and Michael Garcia
Instagram carousel for Rocio del Moral
Rubi Romero post on Instagram and her portrait
Campaign on the Amazon internal jobs site and LinkedIn
Celebremos posters on a wall
Celebremos packing tape
Amazon app icon in the campaign pattern
Portrait of Rubi Romero
Celebremos title in purple and blue