https://p4ul4.net Paula Llinas | Art Director, Designer, Storyteller Thu, 19 Mar 2026 10:10:02 +0000 https://p4ul4.net en https://p4ul4.net/sun Tue, 20 Aug 2024 09:44:50 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/sun https://p4ul4.net/About-1 Wed, 19 Feb 2025 14:32:16 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/About-1 Hello, I’m Paula. An Argentinian Art Director and Conceptual Designer based in London. I help brands look sharp, think big, and occasionally do weird stuff that actually connects with people. My work blends strategy with creativity, and collaboration is at the heart of everything I do. I’ve led projects across agencies, in-house teams, and freelance setups — from building campaigns at Amazon to pitching offbeat ideas to Diageo. Clients include Estée Lauder Companies, BBDO Argentina, and Grey México, among others. I studied at Central Saint Martins and the University of Buenos Aires, and I care deeply about craft, collaboration, and making creative work that feels like it has a heartbeat.&nbsp; The black sun is my take on the ‘Sun of May’. Imperfect, weathered, matte, broken, raw. A small anchor to where I’m from, and to the unfinished edges of identity. Currently an independent Senior Conceptual Designer &amp; Art Director. Other clients include Ford, Corona, Nike, The Barbican, Betty Crocker, SC Johnson, etc.Open to collaborations. EmailInstagram https://p4ul4.net/Collective-Earth-Stories Wed, 19 Feb 2025 14:32:15 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/Collective-Earth-Stories Collective Earth Stories How to develop an identity and exhibition design that connects science, culture, and community at The Barbican. A participatory installation exploring the deep connection between people and the land. Working closely across disciplines, we merged scientific research with cultural narratives to create an immersive, cohesive experience. Visitors were invited to contribute soil samples from around the world, later analysed by CABI (a lab focused on soil conservation) and transformed into a living archive of environmental and human resilience. As design lead, my role spanned branding, spatial storytelling, and creating a visual system grounded in inclusivity and hope. The result: over 200 samples collected from 35 countries, each a quiet testimony to communities navigating climate change. Role: Art Director &amp; Graphic Design Lead | Client: Collective Earth Stories for Ecocity World Summit at The Barbican | Channels: Branding, Exhibition Design, Spatial Storytelling, Installation, Print. <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/187f2416c9d491ce05b06482e90e89d537ba6ae0888e41b65298326edac63d4e/CollectiveEarthStories_WEB_JamieJohnson_042.jpeg" data-mid="235530344" border="0" src="https://freight.cargo.site/w/1000/i/187f2416c9d491ce05b06482e90e89d537ba6ae0888e41b65298326edac63d4e/CollectiveEarthStories_WEB_JamieJohnson_042.jpeg" /> <img width="2486" height="1582" width_o="2486" height_o="1582" data-src="https://freight.cargo.site/t/original/i/f61a1d226889246bd9fcc5c4fb2517d2b4d193d9047c2f5c9e5d863593558892/barbican.png" data-mid="235536556" border="0" src="https://freight.cargo.site/w/1000/i/f61a1d226889246bd9fcc5c4fb2517d2b4d193d9047c2f5c9e5d863593558892/barbican.png" /> <img width="8000" height="4494" width_o="8000" height_o="4494" data-src="https://freight.cargo.site/t/original/i/8163d5b7da8e4cf78bac21b3d1f1329e55b88bddfaed1bc6b6f50c56f90c66ec/two.gif" data-mid="235530332" border="0" src="https://freight.cargo.site/w/1000/i/8163d5b7da8e4cf78bac21b3d1f1329e55b88bddfaed1bc6b6f50c56f90c66ec/two.gif" /> <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/80db972114ae98115de491469fc6df176156d1ced6f0837efecd960937fefb75/CollectiveEarthStories_WEB_JamieJohnson_037.jpeg" data-mid="235530346" border="0" src="https://freight.cargo.site/w/1000/i/80db972114ae98115de491469fc6df176156d1ced6f0837efecd960937fefb75/CollectiveEarthStories_WEB_JamieJohnson_037.jpeg" /> <img width="2250" height="2750" width_o="2250" height_o="2750" data-src="https://freight.cargo.site/t/original/i/01b4dce336af37bc57c20410333f62f01cfaf5aeb7e7cfa633219cce1fc10659/collective-earth-0-01.jpg" data-mid="236456620" border="0" src="https://freight.cargo.site/w/1000/i/01b4dce336af37bc57c20410333f62f01cfaf5aeb7e7cfa633219cce1fc10659/collective-earth-0-01.jpg" /> <img width="2250" height="2750" width_o="2250" height_o="2750" data-src="https://freight.cargo.site/t/original/i/31b4c67ead45b345628bb3ea8adaf6b755ceb7ca35e9c024c3f5f46c165e1ae3/collective-earth-0-02.jpg" data-mid="236456621" border="0" src="https://freight.cargo.site/w/1000/i/31b4c67ead45b345628bb3ea8adaf6b755ceb7ca35e9c024c3f5f46c165e1ae3/collective-earth-0-02.jpg" /> <img width="2250" height="2750" width_o="2250" height_o="2750" data-src="https://freight.cargo.site/t/original/i/f624d69b45b9ca57795a654983cc231ab368182daf571f2a20f8f4d7d5954a2a/collective-earth-0-03.jpg" data-mid="236456622" border="0" src="https://freight.cargo.site/w/1000/i/f624d69b45b9ca57795a654983cc231ab368182daf571f2a20f8f4d7d5954a2a/collective-earth-0-03.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f9709d2d44c26cf6ad825947883862209dc21779dd3fad7dd67b28bbe71d3561/barbican-posters.jpg" data-mid="235535798" border="0" src="https://freight.cargo.site/w/1000/i/f9709d2d44c26cf6ad825947883862209dc21779dd3fad7dd67b28bbe71d3561/barbican-posters.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3e84619cb77c1bb460e0b2c3f557768c8a7be82b81cb8d826e9f978b2284bff8/CollectiveEarthStories_WEB_JamieJohnson_020.jpeg" data-mid="235536350" border="0" src="https://freight.cargo.site/w/1000/i/3e84619cb77c1bb460e0b2c3f557768c8a7be82b81cb8d826e9f978b2284bff8/CollectiveEarthStories_WEB_JamieJohnson_020.jpeg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/29bca2dfcc86dfd46472d2324e943491df020a18c689ecf53e42dc258252d07a/CollectiveEarthStories_WEB_JamieJohnson_111.jpeg" data-mid="226874237" border="0" src="https://freight.cargo.site/w/1000/i/29bca2dfcc86dfd46472d2324e943491df020a18c689ecf53e42dc258252d07a/CollectiveEarthStories_WEB_JamieJohnson_111.jpeg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/63ad9b93259c1ce2eb8ee59321b664e668b01b3247044b0e8ba19dd1881f2e59/CollectiveEarthStories_WEB_JamieJohnson_023.jpeg" data-mid="235536352" border="0" src="https://freight.cargo.site/w/1000/i/63ad9b93259c1ce2eb8ee59321b664e668b01b3247044b0e8ba19dd1881f2e59/CollectiveEarthStories_WEB_JamieJohnson_023.jpeg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2dc2aef54d896296420b51254e59cac174cb5fe4a54b6252c71d11c558949c89/CollectiveEarthStories_WEB_JamieJohnson_067.jpeg" data-mid="235536353" border="0" src="https://freight.cargo.site/w/1000/i/2dc2aef54d896296420b51254e59cac174cb5fe4a54b6252c71d11c558949c89/CollectiveEarthStories_WEB_JamieJohnson_067.jpeg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/329dee907ae4fdd19d8cf255d9c8e48a8a414bec4afb9074cf77ffccffb646c4/CollectiveEarthStories_WEB_JamieJohnson_058.jpeg" data-mid="235530345" border="0" src="https://freight.cargo.site/w/1000/i/329dee907ae4fdd19d8cf255d9c8e48a8a414bec4afb9074cf77ffccffb646c4/CollectiveEarthStories_WEB_JamieJohnson_058.jpeg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f6d50e06d091efd16ad98749690343048481c125ec2d9c2fecd02aacbbe517c4/collective-earth-4.jpg" data-mid="236407331" border="0" src="https://freight.cargo.site/w/1000/i/f6d50e06d091efd16ad98749690343048481c125ec2d9c2fecd02aacbbe517c4/collective-earth-4.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bced6d365a2402025591e048ca60b162169c4340a401bb09f476893a4dc63b0b/collective-earth-5.jpg" data-mid="236407332" border="0" src="https://freight.cargo.site/w/1000/i/bced6d365a2402025591e048ca60b162169c4340a401bb09f476893a4dc63b0b/collective-earth-5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca954c7e14fd7525a78bb8c2e312f08b7ea61e8e0d65069a2a138315605a794d/three.gif" data-mid="235534374" border="0" src="https://freight.cargo.site/w/1000/i/ca954c7e14fd7525a78bb8c2e312f08b7ea61e8e0d65069a2a138315605a794d/three.gif" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e63ead8de727940ba2f737277d545092aae516b3d5b2d77427a3435b88207b51/collective-earth-3.jpg" data-mid="236407330" border="0" src="https://freight.cargo.site/w/1000/i/e63ead8de727940ba2f737277d545092aae516b3d5b2d77427a3435b88207b51/collective-earth-3.jpg" /> Project partners: @c0c0c0barbie @dev1lsdoomsday @mingqing.wang9For: @collective_earth_stories https://p4ul4.net/Constellations-Pour-Les-Paix Thu, 19 Mar 2026 10:10:02 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/Constellations-Pour-Les-Paix Constellations Pour Les Paix How to design a transmedia identity that brings together research, storytelling, and collective imaginaries of peace. A cultural platform and festival exploring how peace can be imagined, narrated, and shared across disciplines and geographies. Working closely with researchers, writers, and cultural practitioners, we developed a visual identity that translates complex narratives into an accessible and evolving system. Inspired by the idea of constellations as relational maps, the design connects stories, voices, and territories through a modular and poetic visual language. The identity spans poster, programme, website, and digital formats, allowing content to expand while remaining cohesive. The result: a flexible platform that supports multiple perspectives and invites audiences to navigate peace as a collective, living construct. Check out the site at constellationspourlespaix.org Role: Art Director &amp; Designer | Client: Institut pour la Paix &amp; UPEC | Channels: Branding, Editorial Design, Digital Design, Art Direction, Visual Systems <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3308be9b84ddc56ef374b6f31e15795d6057615c469f57970517207eb252ccee/constellations_01.gif" data-mid="246230106" border="0" src="https://freight.cargo.site/w/1000/i/3308be9b84ddc56ef374b6f31e15795d6057615c469f57970517207eb252ccee/constellations_01.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1c282248a5fe98444037b16714a5a44d58cb48faba964f9061e12c4bdb75cd8/constellations_illustrations.gif" data-mid="246230113" border="0" src="https://freight.cargo.site/w/1000/i/b1c282248a5fe98444037b16714a5a44d58cb48faba964f9061e12c4bdb75cd8/constellations_illustrations.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/929b64e63ae7b34a00ff2a0b8cd3d5164e3f5a456387267fbf028e2c6b797e99/constellations_03.jpg" data-mid="246230109" border="0" src="https://freight.cargo.site/w/1000/i/929b64e63ae7b34a00ff2a0b8cd3d5164e3f5a456387267fbf028e2c6b797e99/constellations_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d039e19c8fd5a5b43546db26e09e507dce76b189839ae5ccba0449002c658baf/constellations_intro.gif" data-mid="246230114" border="0" src="https://freight.cargo.site/w/1000/i/d039e19c8fd5a5b43546db26e09e507dce76b189839ae5ccba0449002c658baf/constellations_intro.gif" /> <img width="5205" height="3475" width_o="5205" height_o="3475" data-src="https://freight.cargo.site/t/original/i/3c8b4fa0e29c363d02fa5c6472651e2c936796c9b372514f21bf9d6c03a1cabe/constellations_11.jpg" data-mid="247507871" border="0" src="https://freight.cargo.site/w/1000/i/3c8b4fa0e29c363d02fa5c6472651e2c936796c9b372514f21bf9d6c03a1cabe/constellations_11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3985c55ca03b7bd1c988b97e051cabe2440124e3d297a3df1117dde70eaf101/constellations_01.jpg" data-mid="246230107" border="0" src="https://freight.cargo.site/w/1000/i/b3985c55ca03b7bd1c988b97e051cabe2440124e3d297a3df1117dde70eaf101/constellations_01.jpg" /> <img width="2681" height="4016" width_o="2681" height_o="4016" data-src="https://freight.cargo.site/t/original/i/8e783644a3ff54c4f2406bb11a0043926da57d7fcdfc2ff88f8236f9fdfc41b5/constellations_12.jpg" data-mid="247507872" border="0" src="https://freight.cargo.site/w/1000/i/8e783644a3ff54c4f2406bb11a0043926da57d7fcdfc2ff88f8236f9fdfc41b5/constellations_12.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/173a1b23a0a8867844f48f85fac7ad5b831aaaf4730563084accf5888782bcc4/constellations_09.gif" data-mid="246231107" border="0" src="https://freight.cargo.site/w/1000/i/173a1b23a0a8867844f48f85fac7ad5b831aaaf4730563084accf5888782bcc4/constellations_09.gif" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/83fcbad518c3c20a85786c355766257422af26e104592cfd902dc6b2673cbb50/constellations_10.jpg" data-mid="247507870" border="0" src="https://freight.cargo.site/w/1000/i/83fcbad518c3c20a85786c355766257422af26e104592cfd902dc6b2673cbb50/constellations_10.jpg" /><img width="3616" height="5420" width_o="3616" height_o="5420" data-src="https://freight.cargo.site/t/original/i/3f71f29378bc04169ae5bf84f5cc4ce3f5a547807e8e00dbc7f5001cb6562181/constellations_19.jpg" data-mid="247507879" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/3f71f29378bc04169ae5bf84f5cc4ce3f5a547807e8e00dbc7f5001cb6562181/constellations_19.jpg" />&nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/c676c4abb547a2df02d8e9d6b979caa713c12aa83d786f5e3c1a8ae7e9555a56/constellations_21.jpg" data-mid="247507881" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/c676c4abb547a2df02d8e9d6b979caa713c12aa83d786f5e3c1a8ae7e9555a56/constellations_21.jpg" /> <img width="2636" height="563" width_o="2636" height_o="563" data-src="https://freight.cargo.site/t/original/i/ad9bc98f39ed16ae963a363f9bdee6f9c3134c3baff02c4106a9d7a72a7af40b/constelaciones_logos_final_fr_noir.png" data-mid="246230580" border="0" src="https://freight.cargo.site/w/1000/i/ad9bc98f39ed16ae963a363f9bdee6f9c3134c3baff02c4106a9d7a72a7af40b/constelaciones_logos_final_fr_noir.png" /> https://p4ul4.net/Enclave Wed, 19 Feb 2025 15:01:04 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/Enclave Enclave A multimedia exploration of football, identity, and Indigenous resistance in Latin America. Combining research, visual identity, motion design, and sound, the project investigates how systemic inequality and cultural resilience manifest through sport. Developed as part of my practice, Enclave merges archival footage, speculative storytelling, and music editing to create an immersive narrative prototype. The work examines scarcity as a method, using frugality and resourcefulness as creative tools to challenge dominant narratives and highlight overlooked voices across the region. Role: Art Director, Researcher, Sound &amp; Music Editor | Project Type: Self-Initiated (Design Practice) | Channels: Visual Identity, Motion, Video, Research, Sound Design Collaborators: Sebastián Forcella Solares, Lourdes Jiménez Rodríguez, Marina Zuquim, Paola Segovia Alvarado, Christos Matsingos, Luciano Pana TroncaSoundtrack: Totó La Momposina + Crudo Means Raw&nbsp;<img width="2012" height="1016" width_o="2012" height_o="1016" data-src="https://freight.cargo.site/t/original/i/d0d12137998e0618a93d3bf94475147aeae4589945e076b0e9512e764a152526/enclave-03.png" data-mid="236483836" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/d0d12137998e0618a93d3bf94475147aeae4589945e076b0e9512e764a152526/enclave-03.png" /><img width="1816" height="1580" width_o="1816" height_o="1580" data-src="https://freight.cargo.site/t/original/i/8a989c0d4e563b36866c80fe168496b2ed653135dcfb9df6696c072fbcdc4ad4/enclave-01.png" data-mid="236483834" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/8a989c0d4e563b36866c80fe168496b2ed653135dcfb9df6696c072fbcdc4ad4/enclave-01.png" />&nbsp; &nbsp; &nbsp; <img width="2058" height="1198" width_o="2058" height_o="1198" data-src="https://freight.cargo.site/t/original/i/336ae76ea9afca58d2f47b01e0710780af9cd5249828e0879b46166737be9507/enclave-02.png" data-mid="236483835" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/336ae76ea9afca58d2f47b01e0710780af9cd5249828e0879b46166737be9507/enclave-02.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="2944" height="2018" width_o="2944" height_o="2018" data-src="https://freight.cargo.site/t/original/i/cfb970920ad0ddf9ba504bff367f2f2168afde9da578077e0ae93407940f6cb5/enclave-04.png" data-mid="236483837" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/cfb970920ad0ddf9ba504bff367f2f2168afde9da578077e0ae93407940f6cb5/enclave-04.png" /> Execution Researched football’s influence and Indigenous communities, and its intersection with systemic inequality. Developed a visual language and motion system grounded in scarcity and resourcefulness. Edited archival footage and constructed a soundscape blending Totó La Momposina and Crudo Means Raw, reinforcing themes of cultural resilience. Expanded the earlier audio artefact "La Mitad de la Mitad", &nbsp;literally “half of half,” an intentional nod to scarcity as discipline. Highlights Created an experimental prototype that uses football as a lens for examining identity, resistance, and socio-political realities in Latin America. Integrated research, sound, and visual storytelling into a cohesive format that embodies a scarcity-driven creative approach. Positioned design as a tool for amplifying underrepresented voices and reframing dominant cultural narratives. <img width="1374" height="910" width_o="1374" height_o="910" data-src="https://freight.cargo.site/t/original/i/d57e1664210ec9785bbf5d2ce3ee086e147fc27e191f49f0c06d5860fbb9825f/enclave-05.jpg" data-mid="236484113" border="0" src="https://freight.cargo.site/w/1000/i/d57e1664210ec9785bbf5d2ce3ee086e147fc27e191f49f0c06d5860fbb9825f/enclave-05.jpg" /> https://p4ul4.net/Estee-Lauder Wed, 20 Aug 2025 11:08:39 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/Estee-Lauder CASA Developed in response to a brief from Estée Lauder Companies through Central Saint Martins, CASA explored how the Brazilian household can inspire new ways of engaging with beauty. Designed between São Paulo and London, the project translated domestic rituals (cooking, chatting, and gathering) into a multi-sensory experience aimed at democratising beauty and nurturing community. My role as Art Director focused on setting the tonality and graphic design of the project, shaping a visual identity that reflected São Paulo’s multicultural essence while balancing intimacy and sophistication. Through spatial graphics, narrative cues, and a “Beauty Cookbook” concept, CASA positioned Estée Lauder as both a cultural host and a connector of diverse voices. Role: Art Director (Tonality, Graphic Design) | Project Type: Experiential | Channels: Visual Identity, Spatial Graphics, Narrative Design, Concept Development | Collaborators: Ana Espigares, Marina Zuquim | Institutional Partner: Central Saint Martins x Estée Lauder Companies. &nbsp; &nbsp; &nbsp; <img width="4240" height="2378" width_o="4240" height_o="2378" data-src="https://freight.cargo.site/t/original/i/ff4544a499d03b8992e27e25f5f43eac5b49c2a418797c35733251a54e7c1091/elc_intro.gif" data-mid="237231730" border="0" src="https://freight.cargo.site/w/1000/i/ff4544a499d03b8992e27e25f5f43eac5b49c2a418797c35733251a54e7c1091/elc_intro.gif" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/46cb37f84f522ae225b42efa6b02c19cec5838dee6400cc59295ca8047862771/elc_01.jpg" data-mid="237231731" border="0" src="https://freight.cargo.site/w/1000/i/46cb37f84f522ae225b42efa6b02c19cec5838dee6400cc59295ca8047862771/elc_01.jpg" /> <img width="5814" height="3270" width_o="5814" height_o="3270" data-src="https://freight.cargo.site/t/original/i/a98d63a6c5db9da33e2d497979f3f2be3a50a7b8bd21e27ddd6df13fcf53ca35/elc_02.jpg" data-mid="237231735" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/a98d63a6c5db9da33e2d497979f3f2be3a50a7b8bd21e27ddd6df13fcf53ca35/elc_02.jpg" />&nbsp;&nbsp;&nbsp; &nbsp; &nbsp;&nbsp;<img width="1987" height="1118" width_o="1987" height_o="1118" data-src="https://freight.cargo.site/t/original/i/c261c1396bf24b0b49ee91ca1a9dbf72f68ad70f78efd705cdae1d8bbfe7848b/elc_03.jpg" data-mid="237231736" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/c261c1396bf24b0b49ee91ca1a9dbf72f68ad70f78efd705cdae1d8bbfe7848b/elc_03.jpg" /> <img width="4667" height="2625" width_o="4667" height_o="2625" data-src="https://freight.cargo.site/t/original/i/8b7d9d8a941520bc4e57a8d3c5b4f0c697e349c7cd258e0c2b26f0777b3db727/elc_04.jpg" data-mid="237231737" border="0" src="https://freight.cargo.site/w/1000/i/8b7d9d8a941520bc4e57a8d3c5b4f0c697e349c7cd258e0c2b26f0777b3db727/elc_04.jpg" /> <img width="6867" height="3863" width_o="6867" height_o="3863" data-src="https://freight.cargo.site/t/original/i/f872949fa83bb7bc708174cce74607b01517cdf47e3d5cfb170948a6bd429263/elc_05.jpg" data-mid="237231738" border="0" src="https://freight.cargo.site/w/1000/i/f872949fa83bb7bc708174cce74607b01517cdf47e3d5cfb170948a6bd429263/elc_05.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a0e309b8a0e02d48ea12f03a6da1d7c52ed300a61a1a7c8bbf14d9621086a19f/elc_06.gif" data-mid="237231743" border="0" src="https://freight.cargo.site/w/1000/i/a0e309b8a0e02d48ea12f03a6da1d7c52ed300a61a1a7c8bbf14d9621086a19f/elc_06.gif" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c6619ae2d2da21c5c1ee82a4440b6806f2924560ed11694c459085d7841b7c78/elc_08.jpg" data-mid="237231792" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/c6619ae2d2da21c5c1ee82a4440b6806f2924560ed11694c459085d7841b7c78/elc_08.jpg" />.&nbsp; &nbsp; &nbsp; &nbsp;<img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/50451a2625ceca86af9ab7216161f82ea42a0d08de908dd59b4e8ffa824f4891/elc_09.jpg" data-mid="237231793" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/50451a2625ceca86af9ab7216161f82ea42a0d08de908dd59b4e8ffa824f4891/elc_09.jpg" />. &nbsp; &nbsp; &nbsp;&nbsp;<img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9bb80130a47e53cec4bf7851642bdbdde00d4aaf26b4b48a65f78ed07f1d7763/elc_10.jpg" data-mid="237231794" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/9bb80130a47e53cec4bf7851642bdbdde00d4aaf26b4b48a65f78ed07f1d7763/elc_10.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0f8a36414e2e29894626993c5665ba3b5c4357c058a7a9cc5b295c6d4d62eee5/elc_11.gif" data-mid="237231814" border="0" src="https://freight.cargo.site/w/1000/i/0f8a36414e2e29894626993c5665ba3b5c4357c058a7a9cc5b295c6d4d62eee5/elc_11.gif" /> <img width="1320" height="743" width_o="1320" height_o="743" data-src="https://freight.cargo.site/t/original/i/8038471e1a16c29807de23818ecbf82312eb4591ffab73531c582553af89467c/elc_12.jpg" data-mid="237233053" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/8038471e1a16c29807de23818ecbf82312eb4591ffab73531c582553af89467c/elc_12.jpg" /><img width="2014" height="1133" width_o="2014" height_o="1133" data-src="https://freight.cargo.site/t/original/i/910ad7e4843141f60522ced7942c28df66612cbeb338bd59377c178adb5f6738/elc_13.jpg" data-mid="237233054" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/910ad7e4843141f60522ced7942c28df66612cbeb338bd59377c178adb5f6738/elc_13.jpg" /> <img width="5640" height="3173" width_o="5640" height_o="3173" data-src="https://freight.cargo.site/t/original/i/db61eb45bb17216367bb67f941cd0a1f546b9c9351682c57ceeac5a5199283a8/elc_14.jpg" data-mid="237233128" border="0" src="https://freight.cargo.site/w/1000/i/db61eb45bb17216367bb67f941cd0a1f546b9c9351682c57ceeac5a5199283a8/elc_14.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/17c16bbeb007fe622ace1eb0c46225f66b9d2690379ced2f4109424ff1457257/elc_questions.gif" data-mid="237233134" border="0" src="https://freight.cargo.site/w/1000/i/17c16bbeb007fe622ace1eb0c46225f66b9d2690379ced2f4109424ff1457257/elc_questions.gif" /><img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/359d17df18db42abae179cf560d5d63e1c3e2976804a0f019d092125e7a5aea0/elc_16.jpg" data-mid="237233349" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/359d17df18db42abae179cf560d5d63e1c3e2976804a0f019d092125e7a5aea0/elc_16.jpg" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1227" height="690" width_o="1227" height_o="690" data-src="https://freight.cargo.site/t/original/i/2f1b0d5aa9bca80c18d914cff02f1bdb1c6ba72f8e5583f7a25bb142e7985366/elc_phones.gif" data-mid="237233346" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/2f1b0d5aa9bca80c18d914cff02f1bdb1c6ba72f8e5583f7a25bb142e7985366/elc_phones.gif" /> <img width="1227" height="690" width_o="1227" height_o="690" data-src="https://freight.cargo.site/t/original/i/c03756a762fa79b236581420f589794dcd544f3e351aea6176858914afdce6d3/elc_15.gif" data-mid="237233165" border="0" src="https://freight.cargo.site/w/1000/i/c03756a762fa79b236581420f589794dcd544f3e351aea6176858914afdce6d3/elc_15.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5ec7bbba3607e9a946b291185c529d7ac80dac02224e99a2903aa9f18ee7488f/elc_17.jpg" data-mid="237233368" border="0" src="https://freight.cargo.site/w/1000/i/5ec7bbba3607e9a946b291185c529d7ac80dac02224e99a2903aa9f18ee7488f/elc_17.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e161ffc7910037446a34959fde06129737f37d5049ac32deefb4acbcfdf53c74/elc_final.gif" data-mid="237233369" border="0" src="https://freight.cargo.site/w/1000/i/e161ffc7910037446a34959fde06129737f37d5049ac32deefb4acbcfdf53c74/elc_final.gif" /> https://p4ul4.net/Hispanic-Heritage-Month Wed, 19 Feb 2025 15:33:34 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/Hispanic-Heritage-Month A global campaign celebrating heritage and inclusion. For Amazon’s Hispanic Heritage Month, we developed the visual identity and creative direction to honour the rich cultures, histories, and diversity of the American Latino community. Designed to resonate across North America and EMEA, the campaign centred on employee spotlights through short videos, carousels, and animation, bringing personal stories to the forefront while reflecting Amazon’s commitment to inclusion. As Designer, I crafted a cohesive visual system, animated all campaign assets, edited photography and sound, and oversaw adaptations to ensure the stories connected visually and emotionally with a global audience. The campaign reached over 1.5M users and generated 500K+ impressions with strong cross-channel engagement. Role: Designer, Art Director | Client: Amazon | Channels: LinkedIn, Instagram, Facebook | Photographer: @iamcarloscruz | Illustrations: @niegeborges | More at @amazonopslife <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03086586bde61e7a7ff92269b2f3f698fddc7bb61b72825d3067db8680c482a5/celebremos.gif" data-mid="237158485" border="0" src="https://freight.cargo.site/w/1000/i/03086586bde61e7a7ff92269b2f3f698fddc7bb61b72825d3067db8680c482a5/celebremos.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/148a5feb08e09209bb86610fbeb03eaddfc57cd9a97c8fa3c7c6b2b2536da56c/hhm_04.jpg" data-mid="236996520" border="0" src="https://freight.cargo.site/w/1000/i/148a5feb08e09209bb86610fbeb03eaddfc57cd9a97c8fa3c7c6b2b2536da56c/hhm_04.jpg" /> <img width="2362" height="1653" width_o="2362" height_o="1653" data-src="https://freight.cargo.site/t/original/i/f5060c3460730f4ca10a2ab273e0d25471c477437bb1c8cb9276bf7939d69d63/hhm_01.jpg" data-mid="236994858" border="0" src="https://freight.cargo.site/w/1000/i/f5060c3460730f4ca10a2ab273e0d25471c477437bb1c8cb9276bf7939d69d63/hhm_01.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b3fd464af4e3206a94d260a97777f83735156569bab8067d7af46bc9b2f14811/casito_hhm-05.jpg" data-mid="226996913" border="0" src="https://freight.cargo.site/w/1000/i/b3fd464af4e3206a94d260a97777f83735156569bab8067d7af46bc9b2f14811/casito_hhm-05.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9629ee34031ac76374e1c5f5e157425fa3ce88bae48e2f84450f7329fd9be04d/casito_hhm-06.jpg" data-mid="226996914" border="0" src="https://freight.cargo.site/w/1000/i/9629ee34031ac76374e1c5f5e157425fa3ce88bae48e2f84450f7329fd9be04d/casito_hhm-06.jpg" /><img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/1e56b7e9bd54f6dd7f6bd3700a045007a735a46996eac9000834b4aa401e9a5c/hhm_05.jpg" data-mid="236996837" border="0" src="https://freight.cargo.site/w/1000/i/1e56b7e9bd54f6dd7f6bd3700a045007a735a46996eac9000834b4aa401e9a5c/hhm_05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/328e6a70fe08826b08259b3cb5df929371f8118a7c92431d6439019eaf6a3615/hhm_03.jpg" data-mid="236996519" border="0" src="https://freight.cargo.site/w/1000/i/328e6a70fe08826b08259b3cb5df929371f8118a7c92431d6439019eaf6a3615/hhm_03.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5a773c76204864a0826b6a69a183510cbe8bb17c0b872a82471d73e2bb9df9ee/casito_hhm-04.jpg" data-mid="226996662" border="0" src="https://freight.cargo.site/w/1000/i/5a773c76204864a0826b6a69a183510cbe8bb17c0b872a82471d73e2bb9df9ee/casito_hhm-04.jpg" /> <img width="3500" height="2450" width_o="3500" height_o="2450" data-src="https://freight.cargo.site/t/original/i/71e31b2272d82af3b61ce1a9ca0bbf74999853153e3d9a64b458c44e56500731/hhm_02.jpg" data-mid="237063920" border="0" src="https://freight.cargo.site/w/1000/i/71e31b2272d82af3b61ce1a9ca0bbf74999853153e3d9a64b458c44e56500731/hhm_02.jpg" /> <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/95dc60c80d416b601f3236bda4e9b11c5b9b4e4f32082cdca7fe73366741155b/hhm_06.jpg" data-mid="237158149" border="0" src="https://freight.cargo.site/w/1000/i/95dc60c80d416b601f3236bda4e9b11c5b9b4e4f32082cdca7fe73366741155b/hhm_06.jpg" /> https://p4ul4.net/ZERO-1 Wed, 19 Feb 2025 17:19:29 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/ZERO-1 A mobile radio space for climate storytelling, built for COP27 Radio EEN’s ZERO was a live radio installation and listening space created for COP27: the UN Climate Change Conference in Sharm El-Sheikh, Egypt. Broadcasting non-stop for 24 hours, it brought together languages, interviews and environmental soundscapes to make complex climate themes more accessible, from London-based students to the Middle Eastern diaspora. Developed in collaboration with Ain Shams University and Central Saint Martins, the project explored how data, sound and storytelling can shape climate discourse. As Conceptual Brand Designer, I led the creative direction across visual identity, exhibition graphics, spatial storytelling, and sound editing for the broadcast, shaping an audio piece that became an integral part of the live programming. I co-created the mobile space design, ensuring it felt intimate enough for real dialogue and flexible enough to travel. The space welcomed over 500 live attendees, with the broadcast reaching thousands more around the world. Role: Conceptual Brand Designer | Partners: @bpblue_ @corbinlamont @ss_yuheng @uhan08 @sannewinderickx | For: @radioeenet @spatialradio | Channels: Spatial, Identity, Environmental Design, Broadcast, Sound Editing <img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/e5507d0a1d210fd472626d5d1cd2ed4c399648a64d12be9cbef1ad592b2f9e99/zero_02.jpg" data-mid="236823725" border="0" src="https://freight.cargo.site/w/1000/i/e5507d0a1d210fd472626d5d1cd2ed4c399648a64d12be9cbef1ad592b2f9e99/zero_02.jpg" /><img width="4140" height="2680" width_o="4140" height_o="2680" data-src="https://freight.cargo.site/t/original/i/878d431347184a9a26fdbd4a02732f7c2f2c67c542b62b49911c8d930e00c89e/zero_07.png" data-mid="236823774" border="0" src="https://freight.cargo.site/w/1000/i/878d431347184a9a26fdbd4a02732f7c2f2c67c542b62b49911c8d930e00c89e/zero_07.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1aafb79d82cfb857b359faea503b2b007d3f467dc9b3fc915942ce25138de25f/zero_04.jpg" data-mid="236823727" border="0" src="https://freight.cargo.site/w/1000/i/1aafb79d82cfb857b359faea503b2b007d3f467dc9b3fc915942ce25138de25f/zero_04.jpg" /><img width="4098" height="2658" width_o="4098" height_o="2658" data-src="https://freight.cargo.site/t/original/i/18fcf58712b272cf8b674702f5d4d32d36a610fa279bd788a047374802878e14/zero_06.png" data-mid="236823729" border="0" src="https://freight.cargo.site/w/1000/i/18fcf58712b272cf8b674702f5d4d32d36a610fa279bd788a047374802878e14/zero_06.png" /><img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/72e59a41a964967b516a5b4b9eee290666cf636b9ac57d23949d692babb01f24/IMG_3716.JPG" data-mid="226889241" border="0" src="https://freight.cargo.site/w/1000/i/72e59a41a964967b516a5b4b9eee290666cf636b9ac57d23949d692babb01f24/IMG_3716.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a280b71643a961de3a779bdafb9af4720adfd06bf95daf25d0032e3445f4834/zero.gif" data-mid="236824821" border="0" src="https://freight.cargo.site/w/1000/i/0a280b71643a961de3a779bdafb9af4720adfd06bf95daf25d0032e3445f4834/zero.gif" /> &nbsp; <img width="3896" height="2514" width_o="3896" height_o="2514" data-src="https://freight.cargo.site/t/original/i/1426180e3ff2d8161a2992cf625b57680918e74ad786e18f3de7ef5e42853d78/zero_09.png" data-mid="236823775" border="0" src="https://freight.cargo.site/w/1000/i/1426180e3ff2d8161a2992cf625b57680918e74ad786e18f3de7ef5e42853d78/zero_09.png" /> <img width="3772" height="5029" width_o="3772" height_o="5029" data-src="https://freight.cargo.site/t/original/i/9e3371b6dcd9727e93e2581ac6ce1ea2d9d2353bd2944933e4b3bb794a8c30a8/zero_01.jpg" data-mid="236823724" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/9e3371b6dcd9727e93e2581ac6ce1ea2d9d2353bd2944933e4b3bb794a8c30a8/zero_01.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1722" height="2398" width_o="1722" height_o="2398" data-src="https://freight.cargo.site/t/original/i/a3915fe4dd5e51d1d85a2ebd020557024f8121275b3224fbe8fdf4fc42b4e7d0/zero_11.png" data-mid="236824788" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/a3915fe4dd5e51d1d85a2ebd020557024f8121275b3224fbe8fdf4fc42b4e7d0/zero_11.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2265b8356080d98ea4447f3007111448aa3e2057c19f7f6ed3ecaa962ed0439f/zero_03.jpg" data-mid="236823766" border="0" src="https://freight.cargo.site/w/1000/i/2265b8356080d98ea4447f3007111448aa3e2057c19f7f6ed3ecaa962ed0439f/zero_03.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/856a21494d9678676315de1fc7b0fae73cc7db351908608e498a4204b30f9fde/zero_15.jpg" data-mid="236832610" border="0" src="https://freight.cargo.site/w/1000/i/856a21494d9678676315de1fc7b0fae73cc7db351908608e498a4204b30f9fde/zero_15.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f6cc432740717307f4872355191d71fd8d1ebfac13013b36c7375b7700d54983/zero_16.jpg" data-mid="236832611" border="0" src="https://freight.cargo.site/w/1000/i/f6cc432740717307f4872355191d71fd8d1ebfac13013b36c7375b7700d54983/zero_16.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/aa33803f8dd2a324e5fb644c2fd8db91dd96eaf8094c6ca9dc5132e9fdd5bf50/zero_08.JPG" data-mid="236824866" border="0" src="https://freight.cargo.site/w/1000/i/aa33803f8dd2a324e5fb644c2fd8db91dd96eaf8094c6ca9dc5132e9fdd5bf50/zero_08.JPG" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c6801490fb861c9f271f901ed3e856aa60cc5587c5b1a93a2cf83da0f76fa241/zero_07.JPG" data-mid="236824865" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/c6801490fb861c9f271f901ed3e856aa60cc5587c5b1a93a2cf83da0f76fa241/zero_07.JPG" />&nbsp; &nbsp; &nbsp; &nbsp;<img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9ae8542d87b0977a51031fa8b0b76276f95ac136ef78dd8e8bca4c4ee913aac0/zero_12.JPG" data-mid="236825098" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/9ae8542d87b0977a51031fa8b0b76276f95ac136ef78dd8e8bca4c4ee913aac0/zero_12.JPG" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2961b4a4328931ec476b1aee37cb99619d3d0ed02adef1411109f05e95d6f566/zero_01.jpg" data-mid="226889129" border="0" src="https://freight.cargo.site/w/1000/i/2961b4a4328931ec476b1aee37cb99619d3d0ed02adef1411109f05e95d6f566/zero_01.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ec02e8ee5141ea8f315ae67b8564f85e2f62acbd005cc8e1416a8461c7685083/zero_17.jpg" data-mid="236833067" border="0" src="https://freight.cargo.site/w/1000/i/ec02e8ee5141ea8f315ae67b8564f85e2f62acbd005cc8e1416a8461c7685083/zero_17.jpg" /> https://p4ul4.net/Prime-Day Fri, 16 May 2025 10:45:01 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/Prime-Day Prime Day Amazon needed a flexible visual system that could speak to everyone – from operations employees to Prime Day shoppers. I developed the entire system end-to-end, including motion, style guides, and toolkits, bringing clarity to internal comms and energy to major campaigns. The result: a playful, unmistakably Amazon design language that scaled seamlessly across teams and channels. Role: Art Director | Agency: Amazon (In-house) | Channels: Internal Comms, Digital, Campaign, Motion <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25f1ffcd1cf715c25221c838efdf77e6455cf5f6ae4c9a91e88ff50bd9908184/primeday.gif" data-mid="237225137" border="0" src="https://freight.cargo.site/w/1000/i/25f1ffcd1cf715c25221c838efdf77e6455cf5f6ae4c9a91e88ff50bd9908184/primeday.gif" /> &nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f079cac72dedc2624ade682f0edafa9c6ed2938b6802dc8f6a287759a0308fd1/prime_day.png" data-mid="235988351" border="0" src="https://freight.cargo.site/w/1000/i/f079cac72dedc2624ade682f0edafa9c6ed2938b6802dc8f6a287759a0308fd1/prime_day.png" />&nbsp; &nbsp; <img width="5000" height="2900" width_o="5000" height_o="2900" data-src="https://freight.cargo.site/t/original/i/0aee9e4436cee310c15295fcced99c7a7dd5b88aa1a0d34af8f4361c6932ec64/prime-day-03.jpg" data-mid="235862813" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/0aee9e4436cee310c15295fcced99c7a7dd5b88aa1a0d34af8f4361c6932ec64/prime-day-03.jpg" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="2917" height="2171" width_o="2917" height_o="2171" data-src="https://freight.cargo.site/t/original/i/182310936c1c221c06b357ae1fe4ed5964b5cdcdba6fedf05dc855bda2203dd6/behance2023_02_23_OIC_PD23_fInal-14.jpg" data-mid="233281203" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/182310936c1c221c06b357ae1fe4ed5964b5cdcdba6fedf05dc855bda2203dd6/behance2023_02_23_OIC_PD23_fInal-14.jpg" /> &nbsp;<img width="3500" height="2450" width_o="3500" height_o="2450" data-src="https://freight.cargo.site/t/original/i/cc33e4c8a6762ddc84efb75160706ad576d00dbf9bcd605589c79fccd1a3ecc3/prime-day-06.jpg" data-mid="235864940" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/cc33e4c8a6762ddc84efb75160706ad576d00dbf9bcd605589c79fccd1a3ecc3/prime-day-06.jpg" /> &nbsp; &nbsp; &nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0488fa5673836b5c0612ef56e7e8b757cc4ff2820176a1f7225aa20b2fe2e65d/prime-day-08.jpg" data-mid="235915363" border="0" src="https://freight.cargo.site/w/1000/i/0488fa5673836b5c0612ef56e7e8b757cc4ff2820176a1f7225aa20b2fe2e65d/prime-day-08.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6455c18a5afea77626ed3beec3ca70fa8d366a98d3769c5c88ee818b8f3b1595/prime-day.gif" data-mid="235864139" border="0" src="https://freight.cargo.site/w/1000/i/6455c18a5afea77626ed3beec3ca70fa8d366a98d3769c5c88ee818b8f3b1595/prime-day.gif" /><img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/24c95531466c6fc39244d7fd79502140a999d278d48c5131aa0f2928988ffd38/prime-day-09.jpg" data-mid="235915364" border="0" src="https://freight.cargo.site/w/1000/i/24c95531466c6fc39244d7fd79502140a999d278d48c5131aa0f2928988ffd38/prime-day-09.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a4001f7eaccd42fbf282f3eaa7222877b9702e82c4b906979fc2af17352ad20a/prime-07.jpg" data-mid="235866857" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/a4001f7eaccd42fbf282f3eaa7222877b9702e82c4b906979fc2af17352ad20a/prime-07.jpg" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="4500" height="3600" width_o="4500" height_o="3600" data-src="https://freight.cargo.site/t/original/i/dcbdcd3d2c9c01705b628ee8c49ac41f58987d4201456539ae076c72f73a0bc6/prime-day-04.jpg" data-mid="235863231" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/dcbdcd3d2c9c01705b628ee8c49ac41f58987d4201456539ae076c72f73a0bc6/prime-day-04.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/e5c6ef38e71a1bf402899a3824fdbdc7f4e0df5cf00bc20198c00569163dd97f/prime-day-11.jpg" data-mid="236019472" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/e5c6ef38e71a1bf402899a3824fdbdc7f4e0df5cf00bc20198c00569163dd97f/prime-day-11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b0374801976165504b862709228b52c9abc8bd5ea48c54bcdb54c8a06ba6ad5/primeday_end.gif" data-mid="237225328" border="0" src="https://freight.cargo.site/w/1000/i/8b0374801976165504b862709228b52c9abc8bd5ea48c54bcdb54c8a06ba6ad5/primeday_end.gif" /> https://p4ul4.net/Captain-Morgan Tue, 28 Oct 2025 12:23:46 +0000 Paula Llinas | Art Director, Designer, Storyteller https://p4ul4.net/Captain-Morgan Captain Morgan As part of Diageo and Creative Equals’ 2025 cohort, we were challenged to create a 360° activation that would make Captain Morgan relevant to 18–24-year-olds amid Gen Z’s declining interest in alcohol. Partnering with Abigail Jackson and mentored by the brilliant Jeanie McMahon at Anomaly, we developed a concept rooted in real consumer insight, redefining what social drinking could mean for a generation driven by authenticity, humour, and connection. I led the design direction, crafting the visual language and tonality of the campaign, and used AI-generated imagery to bring our world to life with energy and flair. Our response was praised by Diageo for its strong storytelling, creative execution, and clear through-the-line thinking—an idea that felt both distinctly Captain Morgan and culturally relevant to a new generation. Role: Art Director &amp; Designer | Agency: Anomaly (for Diageo x Creative Equals) | Channels: 360 Campaign, Concept, AI Image Generation, Design Direction &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fff0af8b0e1c938212ba878613d5f06398a5799054b7c314eebdf6f39ced1ce3/cm_ce_2025_abigailandpaula_14.gif" data-mid="239972626" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fff0af8b0e1c938212ba878613d5f06398a5799054b7c314eebdf6f39ced1ce3/cm_ce_2025_abigailandpaula_14.gif" /> &nbsp; &nbsp;<img width="6134" height="3450" width_o="6134" height_o="3450" data-src="https://freight.cargo.site/t/original/i/5065228a5a51bbbd1ec9524d11717b48b44635457eec3987650888ae9a617245/cm_ce_2025_0.jpg" data-mid="239972690" border="0" src="https://freight.cargo.site/w/1000/i/5065228a5a51bbbd1ec9524d11717b48b44635457eec3987650888ae9a617245/cm_ce_2025_0.jpg" /> <img width="2747" height="1545" width_o="2747" height_o="1545" data-src="https://freight.cargo.site/t/original/i/6502896c210d03b920ebf8db250f5d4909aff8d853f6d42154415094b0e8958a/cm_ce_2025_01.jpg" data-mid="239972695" border="0" src="https://freight.cargo.site/w/1000/i/6502896c210d03b920ebf8db250f5d4909aff8d853f6d42154415094b0e8958a/cm_ce_2025_01.jpg" /> <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/7f7f0edaecfeb6445f1e2db5b6d2a9b3429202a3d88639638c7dc051b2a10286/cm_ce_2025_abigailandpaula_1.png" data-mid="239972613" border="0" src="https://freight.cargo.site/w/1000/i/7f7f0edaecfeb6445f1e2db5b6d2a9b3429202a3d88639638c7dc051b2a10286/cm_ce_2025_abigailandpaula_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4f23d4e378337fc96ed924b6cb3cf28e6feea6da716e3230e17d69f34142b44/cm_ce_2025_abigailandpaula_3.gif" data-mid="239972615" border="0" 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