Amazon
Concepting
In a world of constant noise and notifications, people crave clarity — whether they’re navigating workplace updates or looking for the best deal.
Insight
Amazon is built for efficiency and scale, but it also wants to connect with people in ways that feel personal, playful, and human.
Idea
What if Amazon had one flexible visual system — bold enough to energize Prime Day, and warm enough to support everyday employee comms?
Platform
One system. Every message.
Tone
Bold. Friendly. Universal.
Approach
We designed a modular illustration and communication system using geometric shapes, strong color palettes, and scalable design logic.
For internal comms, the system focused on inclusive, character-led visuals that made messages clearer and more human.
For Prime Day, we pushed the system’s energy to deliver a high-impact, campaign-worthy experience that felt like a digital adrenaline rush.
For: @amazon