Hispanic Heritage Month @ Amazon
As the lead designer and art director, I developed the visual identity and creative direction for Amazon’s Hispanic Heritage Month campaign, a celebration of the rich cultures, histories, and diversity of the American Latino community. The campaign was designed to engage audiences across North America and EMEA through strategic social media marketing, reaching an estimated 1.5M+ users across platforms.
A key component of the initiative was a series of five employee spotlights, each featuring a 30-second LinkedIn video and a five-slide carousel on Instagram and Facebook. These assets combined static and animated elements, bringing personal stories to life while reinforcing Amazon’s commitment to diversity and inclusion. The campaign generated over 500K impressions and encouraged meaningful engagement across all channels.
To maximise impact, the campaign was tailored to key regions, including Seattle/Bellevue, Quebec City, Phoenix, and London, with LinkedIn, Facebook, and Instagram as the primary distribution channels.
I led the design, art direction, and execution of the campaign, ensuring a cohesive and engaging visual language that resonated across Amazon’s global audience.
Photography: @iamcarloscruz
More on: @amazonopslife