A global campaign celebrating heritage and inclusion.

For Amazon’s Hispanic Heritage Month, we developed the visual identity and creative direction to honour the rich cultures, histories, and diversity of the American Latino community. Designed to resonate across North America and EMEA, the campaign centred on employee spotlights through short videos, carousels, and animation, bringing personal stories to the forefront while reflecting Amazon’s commitment to inclusion.

As Designer, I crafted a cohesive visual system, animated all campaign assets, edited photography and sound, and oversaw adaptations to ensure the stories connected visually and emotionally with a global audience. The campaign reached over 1.5M users and generated 500K+ impressions with strong cross-channel engagement.

Role: Designer, Art Director | Client: Amazon | Channels: LinkedIn, Instagram, Facebook | Photographer: @iamcarloscruz | Illustrations: @niegeborges | More at @amazonopslife