Hispanic Heritage Month @ Amazon
We developed the visual identity and creative direction for Amazon’s Hispanic Heritage Month campaign. A celebration of the rich cultures, histories, and diversity of the American Latino community.
Designed to resonate across North America and EMEA, the campaign reached over 1.5M+ users through a tailored mix of social content, including a series of employee spotlights shared on LinkedIn, Instagram, and Facebook. Each featured short videos and carousels combining animation, photography, and personal storytelling, bringing individual voices to the forefront while reflecting Amazon’s wider commitment to inclusion.
With over 500K impressions and strong cross-channel engagement, the campaign made meaningful impact across key regions including Seattle, Phoenix, Quebec City, and London.
We crafted a cohesive and dynamic visual system that helped these stories connect, visually and emotionally, with Amazon’s global audience.
Photography: @iamcarloscruz
More on: @amazonopslife