Adlatina

Adlatina is a leading Latin American media platform for the advertising and marketing industry. During the pandemic, the brand launched Ciclo de Entrevistas, a series of Instagram Live interviews with top strategists and creative leaders. To attract and engage a larger digital audience, I created the identity and key visual system, building a bold and flexible language designed for social media impact.

The visual identity combined graphic clarity with dynamic animation, ensuring consistency across Instagram Lives and IGTV, stories, and promotional assets while giving the content a strong, contemporary presence that stood out in-feed.

Role: Designer & Animator (Identity, Key Visuals, Motion) | Client: BBDO | Channels: Social Media, Digital, Motion Graphics