Prime Day

Amazon needed a flexible visual system that could speak to everyone – from operations employees to Prime Day shoppers. I developed the entire system end-to-end, including motion, style guides, and toolkits, bringing clarity to internal comms and energy to major campaigns. The result: a playful, unmistakably Amazon design language that scaled seamlessly across teams and channels.

Role: Art Director | Agency: Amazon (In-house) | Channels: Internal Comms, Digital, Campaign, Motion