Paula Llinas




Jerry Goldenberg Awards | Identity Design

We designed the visual identity for the 2019 Jerry Goldenberg Awards: one of Argentina’s most prestigious honors in advertising, media, and communications.

Our goal was to create an identity that balanced legacy with a modern vision. Through bold visuals and a refined aesthetic, we celebrated the awards’ long-standing reputation while positioning it as a forward-looking benchmark of creative excellence.

The result was a distinctive design system that resonated with the industry, elevating the event’s presence and reinforcing its cultural relevance.