Jerry Goldenberg Awards | Identity Design
As the lead designer, I developed the visual identity for the 2019 edition of the Jerry Goldenberg Advertising Awards, one of Argentina’s most prestigious honors in the advertising, media, and communication industries. The awards celebrate outstanding professionals and campaigns that have made a lasting impact, recognizing excellence in creativity and innovation.
The project aimed to craft a distinctive and memorable identity that balanced tradition with a modern vision. The design system encapsulated the essence of the awards, reinforcing its legacy while positioning it as a forward-thinking celebration of industry excellence. Through bold visuals and a refined aesthetic, the identity resonated with the advertising community, elevating the event’s prestige and reinforcing its role as a benchmark of creative achievement.