From sweat to safety: Rexona’s next move.

During the pandemic, staying active and protected became essential. Rexona expanded beyond deodorant to launch a new line of antibacterial gels and sprays, encouraging people to keep moving safely, even at home. The campaign connected hygiene with confidence, positioning Rexona as a partner in protection and daily movement.

As Designer, I developed the visual identity and campaign adaptations across OOH, social, and print, ensuring the brand’s energy and trust translated into fresh, dynamic, and reassuring communications.

Role: Designer | Agency: BBDO | Channels: OOH, Social, Digital, Print, TV