CASA

Developed in response to a brief from Estée Lauder Companies through Central Saint Martins, CASA explored how the Brazilian household can inspire new ways of engaging with beauty. Designed between São Paulo and London, the project translated domestic rituals (cooking, chatting, and gathering) into a multi-sensory experience aimed at democratising beauty and nurturing community. My role as Art Director focused on setting the tonality and graphic design of the project, shaping a visual identity that reflected São Paulo’s multicultural essence while balancing intimacy and sophistication. Through spatial graphics, narrative cues, and a “Beauty Cookbook” concept, CASA positioned Estée Lauder as both a cultural host and a connector of diverse voices.

Role: Art Director (Tonality, Graphic Design) | Project Type: Experiential | Channels: Visual Identity, Spatial Graphics, Narrative Design, Concept Development | Collaborators: Ana Espigares, Marina Zuquim | Institutional Partner: Central Saint Martins x Estée Lauder Companies.