Hello, I’m Paula. An Argentinian Art Director and Conceptual Designer based in London. I help brands look sharp, think big, and occasionally do weird stuff that actually connects with people.

My work blends strategy with creativity, and collaboration is at the heart of everything I do.

I’ve led projects across agencies, in-house teams, and freelance setups — from building campaigns at Amazon to pitching offbeat ideas to Diageo.

Clients include Estée Lauder Companies, BBDO Argentina, and Grey México, among others.

I studied at Central Saint Martins and the University of Buenos Aires, and I care deeply about craft, collaboration, and making creative work that feels like it has a heartbeat.