Hello, I’m Paula. An Argentinian Art Director and Brand Designer based in London. I like shaping narratives and building brands that bring people together and spark conversations.

My work blends strategy with creativity, crafting stories that leave an impact. I studied at Central Saint Martins and Universidad de Buenos Aires, which shaped my approach to design.

I believe in the power of creativity to build culture and connect communities.

Clients include Estée Lauder Companies, Amazon, BBDO Argentina, and Grey México, among others.